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Global Partnership Opportunities

Crafting unforgettable Xiao-Hun flavors with care.

Taiwan’s Legendary Noodle Shop – The Master Xiao-Hun Noodles Restaurant
Over 15 Million Bowls of Secret Flavor (and Counting)

Founded in 2017 in the vibrant Zhongshan district of Taipei, The Master Xiao-Hun Noodles Restaurant rose not on celebrity endorsements or media hype, but on a relentless dedication to craftsmanship.
From ingredient selection to flavor balance, we pursue precision in every detail — creating the now-iconic Xiao-Hun Noodles, beloved by countless customers, foodies, and influencers alike.

Today, we operate multiple directly owned locations across Taiwan, attracting a constant stream of loyal diners.
The average wait time ranges from 30 minutes to 2 hours, with daily table turnover rates reaching 7 to 15 times and guest counts ranging from 250 to 600 people per day.

But what truly leaves a lasting impression is our signature Xiao-Hun Chili Oil — a deeply aromatic blend of dozens of Chinese herbs, fresh vegetables, and chili peppers, made entirely without artificial additives.
Prepared by hand over 8 hours each day by our skilled artisans, only the top 10% of the oil — the purest, most fragrant layer — is reserved.
When combined with our custom-developed, perfectly chewy noodles, the result is an irresistible harmony of flavor and texture that keeps people coming back for more.

Six Key Advantages of Our Brand

  • Simple Menu, Fast Service

    Our menu focuses on a few core items — noodles, soups, and a limited selection of side dishes.
    Soups come in just two options: spicy and non-spicy. This streamlined offering simplifies ordering and enables kitchen staff to serve meals within 3 to 5 minutes.

  • Streamlined Operations with Shared Front and Back of House

    No specialized chefs are required. Front-of-house and back-of-house staff can be cross-trained and scheduled flexibly, reducing staffing challenges and operational risks.
    This efficient model ensures stability and allows even industry newcomers to get started with confidence.

  • High Turnover Rate

    Known for quick dining, our stores offer a satisfying meal in a short time.
    This boosts customer satisfaction, increases table turnover, and maximizes daily revenue.

  • Consistent Quality

    Our core sauces are produced by a centralized kitchen, ensuring stable flavor across all locations.
    This makes it easy for franchisees to maintain quality and standardize operations.

  • Flexible Store Formats

    Xiao-Hun stores can operate in spaces as small as 20 to 30 ping (approximately 66–100 square meters), minimizing renovation costs and shortening setup time.

  • Efficient Training – Only 40–80 Hours Needed

    Thanks to our proven SOP system, partners can be fully trained in just 40 to 80 hours.
    This simplified onboarding process accelerates team readiness and helps partners scale their business quickly and effectively.

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Support & Training

Before Opening:
We provide comprehensive training programs covering food preparation, front- and back-of-house SOPs, and operational workflows — even those with no F&B experience can quickly get up to speed.
Optional courses are also available, including store financial management, customer complaint handling, crisis response, and role-based training for all staff levels.

After Opening:
We offer on-site support for 7 days before and 7 days after opening, ensuring a smooth soft launch and providing hands-on assistance with issue resolution and crisis management.

15 Steps to Launch the Overseas Franchise Authorization Process

  1. Partner submits brand agency application
  2. Franchisor reviews partner qualifications
  3. Both parties conduct interviews and align on business philosophy
  4. If necessary, franchisor visits the partner’s local company for evaluation
  5. Sign Non-Disclosure Agreement (NDA)
  6. Franchisor provides ingredient procurement list and basic operational data
  7. Partner submits a business and operational plan
  8. Sign Limit of Authorization agreement (LOA)
  9. Sign the official Master Franchise Agreement (MFA)
  10. Franchisor evaluates and reviews the site selection process led by the partner
  11. Franchisor conducts a local site visit and participates in the design of the first store
    (Note: All travel and accommodation expenses are to be covered by the partner)
  12. Franchisor conducts training and assessment
  13. Franchisor performs final inspection and approval (first store)
  14. Franchisor provides store setup guidance and support

Overseas Franchise Requirements

  • Must have prior experience in operating a business
  • The franchisee must be directly involved in day-to-day operations
  • For non-publicly listed companies, the shareholder structure must be simple (preferably three or fewer shareholders)
  • Must align with Xiao-Hun Noodles Restaurant’s brand philosophy and be committed to maintaining the quality and image of the brand
  • Must demonstrate passion, a willingness to learn, and strong ambition

Franchise Application

To help us better understand your background and accelerate the communication process, please provide the following information:

  • A brief self-introduction
  • Experience in the food & beverage industry
  • Experience with restaurant brand franchising or agency operations
  • Intended country/region for franchise development/區域
  • Market analysis report of the intended country/region
  • Estimated investment amount
  • Please send the above information to: sonia.wu@masterspicy.com

Contact

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