Looking ahead to the second half of the year, the group remains focused on deepening its expertise in noodles. On June 26, the much-anticipated Xiao-Hun Ramen House will open its doors, offering an approachable new ramen experience that reflects the brand’s signature intensity in a new, refined format.More notably, in late July, The Master will take its first step onto the international stage, with the grand opening of its first overseas store in Hong Kong’s Taikoo Shing — bringing the unforgettable flavor of Xiao-Hun to the global market.

▼The Master Xiao-Hun Noodles is best known for its signature combination sets of spicy or clear beef broth paired with dry noodles.

Deepening Its Craft – June 26 Grand Opening of “Xiao-Hun Ramen House”
Driven by an unwavering passion for noodle craftsmanship, Xiao-Hun Ramen House will officially launch on June 26. The ramen features Hakata-style thin noodles made by a gold-medal artisan in Tainan with over 50 years of expertise. These springy, chewy noodles are perfect for absorbing flavorful broth.

The meats are cooked with precision — chicken and pork chashu are sous-vide at 60°C and 65°C respectively, then marinated in a rich house-made sauce to enhance their tenderness and natural sweetness.

The highlight is the Xiao-Hun Tonkotsu Broth, made from a golden ratio blend of rich pork bone soup and The Master’s famous “Soul Chili Paste” — an 8-hour handcrafted chili blend of over 30 herbs, vegetables, and chilies. The result is a smooth, mildly spicy flavor that pairs perfectly with the noodles, making it irresistible from the first bite.

Also available is a limited-edition Sukiyaki Tonkotsu Ramen, featuring flame-seared pork belly and a raw, sashimi-grade egg yolk — a luxurious bowl that tastes like an entire sukiyaki meal.

▼Xiao-Hun Ramen House opens June 26, offering a more casual yet refined noodle experience with a signature twist on tonkotsu broth.

▼The bold broth combines rich tonkotsu with the signature Xiao-Hun chili sauce — a truly distinctive taste.

▼The limited Sukiyaki Tonkotsu Ramen features seared pork belly and a raw egg yolk — visually stunning and intensely flavorful.

【INFO】Xiao-Hun Ramen House – Luzhou Xinyi Branch
Address: No. 281, Xinyi Rd., Luzhou Dist., New Taipei City, Taiwan
Tel: +886-2-2289-0188

First Overseas Store to Open in Hong Kong’s Taikoo Shing – Grand Opening in Late July!
After 7 years of steady growth in Taiwan, The Master is now setting its sights overseas. The brand’s first international location will open in Taikoo Shing, one of Hong Kong Island’s largest shopping centers, in late July.

The store design features a minimalist white exterior accented with The Master’s signature deep blue branding and intricate decorative tiles. All key ingredients will be directly imported from Taiwan to ensure an authentic Xiao-Hun experience for Hong Kong customers.

▼The first overseas Master Xiao-Hun Noodles Restaurant will open in Hong Kong’s Taikoo Shing Center in late July.

【INFO】The Master Xiao-Hun Noodles – Hong Kong Store
Address: Shop 148, 1/F, Cityplaza, 18 Taikoo Shing Road, Taikoo, Hong Kong

【Brand Introduction – The Master Xiao-Hun Noodles】
Founded in 2017, The Master Xiao-Hun Noodles Restaurant is regarded as the pioneer of the “Xiao-Hun Noodle” trend in Taiwan. The secret lies in its legendary Xiao-Hun Chili Oil, often praised as the “Hermès of Chili Oils.”
Crafted daily by hand using dozens of fresh vegetables, chilies, and Chinese herbs, the chili oil is cooked for 8 hours and only the top 10% of the purest, most fragrant oil is retained.
Paired with freshly made, springy noodles, each bite is rich in aroma and heat — a balance of numbing spice, savory depth, and smooth texture.
Another standout feature is the “dry and soup separated” format — diners can choose between clear broth or spicy beef soup to accompany their noodles, creating the perfect personalized flavor experience.
Beyond the food, The Master’s chic minimalist decor — a clean white façade with warm wooden interiors — has made it an Instagram-worthy destination. At times, customers have queued for up to 2 hours to get a taste.
As of 2024, the brand has grown to 17 directly owned locations across Taiwan, becoming one of the country’s most beloved noodle brands.

The post The Master Catering Group is actively expanding its culinary footprint. Our new ramen brand, Xiao-Hun Ramen House, will officially launch on June 26. Meanwhile, the first overseas location of The Master Xiao-Hun Noodles Restaurant is set to make a bold debut in Hong Kong in late July! first appeared on 大師兄餐飲集團｜用心打造銷魂滋味的餐飲品牌。.

To celebrate, customers can enjoy two exclusive promotions:
? Free drink with any set meal purchase — just show your Taiwan Railways or HSR ticket from the same day
? Get a 90-Day Unlimited Noodle Refill Card when you post your meal on Threads with the hashtag #大師兄銷魂麵左營環球店 — limited to 30 cards per day

Zuoying Global Mall Exclusive
Choose any drink with your set meal purchase — and unlock 90 days of unlimited noodles with a social post!
Founded in 2017, The Master Xiao-Hun Noodles is famous for its handcrafted “Soul Chili Oil”, simmered for 8 hours daily with fresh chilies, vegetables, and herbs.
Tossed with springy, expertly crafted noodles, the result is a bowl that leaves a lasting impression.

Located inside Global Mall at Xinzuoying Station, this newest branch is conveniently situated for travelers riding Taiwan Rail or HSR.
All combo meals are affordably priced under NTD 300, making it the perfect hot meal between journeys.

From March 20 to 31, present a Taiwan Rail or High-Speed Rail ticket from that same period and enjoy a free drink of your choice with any set meal (one redemption per set).
During the same period, post a photo of your meal on Threads and tag #大師兄銷魂麵左營環球店 to receive a 90-Day Unlimited Noodle Refill Card — limited to 30 cards per day.

▼ Famous for its handcrafted “Xiao-Hun Chili Oil,” these noodles are bold, flavorful, and unforgettable!

▼ All set meals at the Zuoying branch are under NTD 300 — perfect for hungry travelers in transit.

Cozy, Minimalist Interior with a Touch of Warmth
The Zuoying location continues the brand’s signature light wood tone interior, accented with soft hues like milk tea beige and white to create a warm and welcoming atmosphere.
The storefront adopts a playful noodle cart design, balancing compact charm with a touch of refinement.
A sliding side wall made of diatomaceous earth adds a quiet, luxurious texture — making you feel at home even before the noodles arrive.

【Store Information】
The Master Xiao-Hun Noodles – Global Mall Zuoying Branch
● Address: 2F, No. 1, Zhanqian North Rd., Zuoying Dist., Kaohsiung City (Booth No. 209-2)
● Phone: +886-7-588-2393
● Business Hours: 10:00 AM – 10:00 PM

The post The Master Xiao-Hun Noodles Opens Its 18th Location — March 20 Grand Opening in Kaohsiung Zuoying! first appeared on 大師兄餐飲集團｜用心打造銷魂滋味的餐飲品牌。.

Signature Soul Chili Oil – Elevating Every Bite
Of course, no Master Xiao-Hun creation would be complete without the brand’s legendary Soul Chili Oil — a luxury-level blend of select chilies and Chinese herbs.
Only the top 1% of the refined oil is extracted to preserve its pure aroma. When blended with the braised pork sauce and coated onto the noodles, the result is a bold, irresistible taste layered with depth and heat.

Rare 2.4 mm Noodle Thickness – Chewy, Satisfying, and Sauce-Grabbing
The noodle texture makes all the difference. For this release, The Master developed a rare 2.4 mm thick noodle, using an 8-step rolling process to achieve a firm, bouncy texture.
Its moderate width is ideal for holding onto sauce — ensuring every bite is bursting with flavor, with nothing left behind in the bowl.

Understated Luxury Packaging – Perfect for Gifting or Enjoying at Home
The product comes in refined light brown packaging, inspired by the rich color of traditional braised pork. A mouthwatering image of the noodles adorns the front, making it as visually appealing as it is delicious — a gift-ready product that balances style and substance.

“Traditional Shallot Braised Pork Dry Noodles” will launch in February on major Taiwanese e-commerce platforms including Shopee, Momo, and PChome, and will be available on the official Master Xiao-Hun website starting February 8.
Sold in packs of three, this is a must-try for fans of bold, nostalgic Taiwanese flavors
? Shop Now：https://reurl.cc/nqjyQ6

Brand Introduction – The Master Xiao-Hun Noodles Restaurant
Founded in 2017 with its first shop in Taipei’s Zhongshan district, The Master Xiao-Hun Noodles Restaurant rose to fame not through celebrity endorsements, but through an unwavering commitment to craftsmanship.
From meticulous ingredient selection to precise recipe formulation, the brand has earned widespread praise — with its now-iconic Xiao-Hun Dry Noodles series winning the hearts of foodies and influencers alike.

Today, The Master operates a growing network of directly managed stores across northern, central, and southern Taiwan — with ongoing expansion efforts both domestically and abroad.

The unforgettable core of the brand’s flavor lies in its signature Xiao-Hun Chili Oil, crafted from dozens of ingredients including star anise, cinnamon bark, fresh produce, and chilies.
Prepared entirely by hand over 8 hours daily by skilled artisans, only the top 10% of the refined oil — the purest and most aromatic portion — is retained.
Due to its rarity and complexity, it has earned the reputation of being the “Hermès of chili oils.”

This one-of-a-kind chili oil serves as the foundation for all of The Master’s products, including not only dry noodles, but also ready-to-eat items like braised pork rice packs and more.
? Official Website： https://reurl.cc/6jRz7O

The post The Master Xiao-Hun Noodles Unveils a Nostalgic New Flavor! Launching February 8 — “Traditional Shallot Braised Pork Dry Noodles” to Delight Palates with Timeless Taiwanese Flavor first appeared on 大師兄餐飲集團｜用心打造銷魂滋味的餐飲品牌。.